Attention: It’s a DRAFT ! 
Last updated: September 2026

This Privacy Policy explains how ELPH Guard (“ELPH Guard,” “we,” “us,” or “our”), operated by [Legal Company Name] from China, collects, uses, discloses, and protects personal information when you visit / (the “Website”), submit a business inquiry, or otherwise communicate with us.

The Website is a business-to-business product information and inquiry website for rollator walkers, electric wheelchairs, mobility scooters, and related mobility products. The Website does not currently offer customer accounts, online checkout, or payment processing.

1. Personal Information We Collect

Depending on how you use the Website, we may collect the following information:

  • Contact and business information: your name, company name, email address, telephone number, and other business contact details.
  • Inquiry information: the content of your message, products of interest, requested quantities, specifications, and any other information you choose to provide.
  • Device and network information: your Internet Protocol address, browser type, device type, operating system, language, approximate location derived from your IP address, and similar technical information.
  • Website activity: pages viewed, links clicked, referral source, visit times, interactions with forms, and advertising or campaign information.
  • Advertising information and inferences: identifiers and activity used to measure advertising, record conversions, create audiences, deliver remarketing advertisements, or infer likely interests.
  • Communications: records of emails, WhatsApp conversations, support requests, and other communications with us.

We do not intentionally request or collect medical records, prescriptions, health conditions, disability information, or other health information. Please do not include sensitive health or medical information in an inquiry or message.

2. How We Collect Information

We collect information:

  • Directly from you when you submit a Contact Form 7 inquiry, email us, or communicate with us through an enabled messaging service.
  • Automatically through cookies, pixels, local storage, scripts, and similar technologies when you use the Website.
  • From analytics and advertising providers when they provide campaign, audience, conversion, or Website performance information.

3. How We Use Personal Information

We use personal information to:

  • Receive, review, and respond to business and product inquiries.
  • Communicate about product specifications, availability, quotations, and potential business relationships.
  • Operate, secure, troubleshoot, and improve the Website.
  • Understand Website traffic and how visitors use our pages.
  • Measure advertising performance and form conversions.
  • Create advertising audiences and deliver remarketing or interest-based advertisements.
  • Detect spam, fraud, abuse, security incidents, and technical problems.
  • Comply with applicable law and establish, exercise, or defend legal claims.

We do not use solely automated decision-making to make decisions that produce legal or similarly significant effects concerning Website visitors.

4. Cookies, Analytics, and Advertising

The Website uses cookies and similar technologies for the following purposes:

  • Essential and security technologies: to operate forms, remember privacy choices, prevent abuse, and maintain Website security.
  • Analytics: Google Analytics 4 helps us understand traffic, visitor interactions, device information, and Website performance.
  • Advertising: Google Ads and the Meta Pixel help us measure conversions, create advertising audiences, and deliver remarketing or interest-based advertisements.
  • Session analytics: Microsoft Clarity provides heatmaps and session replays that help us understand how visitors interact with the Website. Clarity may collect device, usage, and interaction information. We configure this service to avoid intentionally recording information entered into inquiry fields.

You can use the cookie consent panel to accept or reject non-essential analytics and advertising technologies and to change your choices later. You may also use the Your Privacy Choices link in the Website footer to opt out of targeted advertising and any activity treated as a sale or sharing of personal information under applicable law.

Where required, we honor browser-based opt-out preference signals, including Global Privacy Control (GPC). We treat a recognized GPC signal as a request to opt out for the browser or device sending the signal. Because there is no common industry standard for other “Do Not Track” signals, we do not respond to those signals unless required by law.

Browser controls can also block or delete cookies, although doing so may affect Website functions. The opt-out tools offered by Google, Meta, Microsoft, and industry groups may provide additional choices.

5. Contact Forms, Email, and Spam Protection

We use Contact Form 7 to collect business inquiries. Form submissions are expected to be delivered to [email protected] using Google-hosted Gmail services and may be temporarily processed by our Website and hosting infrastructure as necessary to transmit the message.

We may add a spam-prevention service to the inquiry form. If Google reCAPTCHA is enabled, Google may collect device, network, and interaction information to determine whether a submission is made by a person or an automated system. We will update this policy and the Website’s privacy controls when the selected spam-prevention service is activated.

6. Embedded Content and Communication Features

We may enable the following third-party features for product information and communication:

  • YouTube: embedded videos may allow Google or YouTube to collect device, cookie, and viewing information when a video is loaded or played.
  • Google Maps: an embedded map may allow Google to collect device, location, cookie, and interaction information when the map is loaded or used.
  • WhatsApp: if you choose to contact us through WhatsApp, Meta and WhatsApp process your account, device, and communication information under their own privacy terms.

Where practicable, these features will be blocked until you make the applicable cookie choice. The privacy practices of these providers are governed by their own notices and settings.

7. How We Disclose Personal Information

ELPH Guard’s internal team uses inquiry information to respond to business communications. We do not sell, rent, or provide customer inquiry information to third parties for payment.

We may disclose relevant information to service providers that process it for the purposes described in this policy, including:

  • Google, for Gmail, Google Analytics 4, Google Ads, YouTube, Google Maps, and potentially reCAPTCHA.
  • Meta, for the Meta Pixel, advertising, and WhatsApp communications.
  • Microsoft, for Clarity analytics, heatmaps, and session replay.
  • Cloudflare, for DNS and, depending on the Website configuration, network performance or security services.
  • Website hosting, technical support, and security providers used to operate and protect the Website.

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect rights and safety, investigate fraud or security incidents, or support a merger, financing, reorganization, or transfer of all or part of our business.

We require service providers to handle information for authorized purposes and subject to applicable contractual and legal protections. We do not permit service providers to use inquiry content for their own direct marketing.

8. Targeted Advertising and Sale or Sharing

We do not sell personal information in exchange for money. Our use of Google Ads and the Meta Pixel may involve disclosing online identifiers, device information, and Website activity for remarketing, audience creation, or cross-context behavioral advertising. Some US state privacy laws may define this activity as “sharing,” “sale,” or processing for “targeted advertising,” even when no money is exchanged.

Where applicable, you can opt out through the Your Privacy Choices link, reject advertising technologies through the cookie consent panel, or enable GPC in a supported browser. We do not knowingly sell or share the personal information of anyone under 18.

9. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy:

Information Retention approach
Business inquiries and communications For the duration of the business communication or relationship and any additional period required by applicable law or reasonably needed to resolve disputes and protect legal rights.
Website, analytics, and advertising data For the period allowed by our configured provider settings and only while reasonably needed for Website measurement, security, and advertising purposes. Aggregated or de-identified information may be retained longer.
Privacy choices and request records For as long as needed to honor the choice or request and demonstrate compliance with applicable law.
Security and technical records For as long as reasonably needed to investigate incidents, maintain security, and meet legal requirements.

We consider the nature and sensitivity of the information, the relevant purpose, security needs, and legal requirements when setting retention periods. When information is no longer required, we delete or de-identify it, subject to reasonable backup and legal retention cycles.

10. International Data Transfers

ELPH Guard operates from China and serves customers in the United States. Your personal information may therefore be transferred to and processed in China. Our service providers may also process information in the United States and other countries where they or their subprocessors operate.

Privacy laws in these locations may differ from those in your state or country. Where applicable law requires safeguards for an international transfer, we use appropriate contractual or other recognized measures.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, and misuse. These measures include access controls, limited internal access, and security measures provided by our Website and service providers. No method of transmission or storage is completely secure.

12. Your Privacy Rights

Depending on where you live and which laws apply, you may have the right to:

  • Confirm whether we process your personal information and access or obtain a copy of it.
  • Correct inaccurate personal information.
  • Request deletion of personal information.
  • Receive certain information in a portable format.
  • Opt out of targeted advertising or the sale or sharing of personal information.
  • Restrict or object to certain processing where applicable.
  • Appeal our refusal of a privacy request where applicable.
  • Exercise your rights without unlawful discrimination.

To exercise an access, correction, deletion, or portability right, email [email protected] with the subject line Privacy Request. To opt out of targeted advertising or sale or sharing, use Your Privacy Choices or enable GPC. We may request information reasonably necessary to verify your identity and authority. We will use verification information only to process the request.

An authorized agent may submit a request where permitted by law. We may ask for evidence of the agent’s authority and, where permitted, direct verification from the individual. If an applicable law provides an appeal right, you may appeal by replying to our decision or emailing [email protected] with the subject line Privacy Appeal.

Certain information may be exempt from a request, such as information needed to meet legal obligations, protect security, complete a requested transaction, or establish or defend legal claims. You may also contact or complain to the privacy regulator or attorney general in your jurisdiction.

Additional US State Disclosures

For purposes of applicable US state privacy laws, the categories described in Section 1 generally correspond to identifiers, professional or employment-related information, commercial or inquiry information, Internet or other electronic network activity, approximate geolocation data, and inferences. We collect these categories from the sources in Section 2, use them for the purposes in Section 3, and disclose them to the recipient categories in Section 7.

We do not intentionally collect sensitive personal information through the Website and do not use sensitive personal information to infer characteristics. We do not offer financial incentives in exchange for personal information. We do not knowingly sell or share personal information about consumers under 18.

The rights in this section apply only where the relevant law applies to ELPH Guard and to the individual making the request. We will update these disclosures as our practices, services, and legal obligations change.

13. Children’s Privacy

The Website is intended for business customers and professional purchasers aged 18 or older. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has submitted personal information, contact us so we can investigate and take appropriate action.

14. Future Features

The Website does not currently provide user registration, newsletter subscriptions, live chat, product reviews, or online payment functions. Before activating any feature that materially changes how personal information is collected or used, we will update this Privacy Policy and provide any required notices or choices.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our practices, technologies, services, or legal obligations change. The date at the top shows when the policy was last updated. If a change materially affects how we use personal information, we will provide additional notice where required.

16. Contact Us

For questions, privacy requests, or concerns, contact:

ELPH Guard
Operated by: [Legal Company Name]
Email: [email protected]
Business address: [Full Business Address, China]
Website: /